If you want your cover-up to look natural and flawless, rather than highlighting those very same issues that you were trying to hide, then you need to choose it very carefully. Not only do you have to pick the shade that will work best with your skin tone, but you also need to choose a formula that best suits your skin type, and, while it may seem difficult to achieve the ideal balance between the two, this is what you need for the most effective cover-up.
Dry Skin
For those of you with dry skin, it is essential that the cover-up formula that you choose is hydrating, as your skin will need this extra moisture. Usually, the formulas that have the most moisture are either liquid and stick foundations or tinted moisturizers, so pick the one that will give you the level of cover that you need. There are also hydrating powders available, and these are blended with certain ingredients that deliver moisture to the skin whilst providing more coverage than regular powders would.
Oily and Combination Skin
Powder foundations are usually best for those with oily skin, as well as for those with combination skin and an oily T-zone, as they will help to absorb any excess oil, leaving you with a matte finish. Liquid foundations can also work for oily or combination skin, but you need to make sure that they are oil-free.
Acne
Using a cover-up is a great way to hide acne, but it can also make your acne worse, so you need to be extremely careful when choosing cosmetic products. Not only should any formula that you use be oil-free, but it should also be hypoallergenic, meaning that it will not cause an allergic reaction, and noncomedogenic, meaning that the formula will not block your pores. There are some liquid foundations that contain salicylic acid, which help to fight your acne while giving you coverage at the same time.
Choosing a Shade
It is not usually a good idea to buy a new shade online for the first time, as it really does help to try before you buy when it comes to cover-up. Many stores will have trained makeup artists that will be able to guide you in choosing a shade, color matching you to a few different options. When testing out different shades, swipe the cover-up onto your jawline, so that you can also compare it to the skin on your neck, which tends to be lighter than that on your face. The color that best matches your skin tone should disappear seamlessly into your skin. However, don’t forget to do any testing in front of natural light, moving to the store window if you have to, as harsh overhead lights can often cast shadows that make it tricky to really see how well a shade suits you.
Navigating through the many cover-ups available in order to find the best one for your skin can be tricky, but you will soon learn what you need to look for and the task will become much quicker. If you are new to using cover-up, it is always a good idea to visit a cosmetics store and speak to a trained beautician, as they will be able to give you some fantastic advice on products and techniques.