Jenny Packham – Queen of Social Style

Jenny Packam

lev radin / Shutterstock.com

Launched in 1988, the Jenny Packham brand and their unique signature style helped to revolutionize the bridal industry, providing it with a much more contemporary perspective. Now, in addition to bridalwear, Jenny Packham also creates ready-to-wear, resort, accessories and lingerie collections, with flagship stores in all of the major fashion capitals of the world. From Angelina Jolie to Kate Hudson to Dita Von Teese to The Duchess of Cambridge, Jenny Packham’s designs have been worn and loved by some of the most talented and influential women of this generation.

Caters to the Everyday Woman
London’s fashion scene is known for its eccentricity and quirkiness, but by staying away from experimental looks, Jenny Packham managed to carve out quite the unique niche for the brand. Packham’s signature floor-length gowns, that each cut a simple yet flattering silhouette, are aimed at the everyday woman. While critics may say that Packham’s designs are ‘safe’, their elegance makes them appropriate for many different occasions, while Packham’s signature detailing, from the cascading beadwork to the intricate embroidery, gives them an edge to stand out from the crowd.

Exceptional Bridalwear
Jenny Packham’s wedding dresses bring in half of the brand’s overall revenue, making them a significant part of the business. Packham discovered that unlike evening wear, occasion and bridalwear were able to hold strong against the recession, leading Packham to form partnerships with bridal companies all over the world, from the US to South Korea to Japan. When it comes to celebrity weddings, Packham has designed quite a few dresses, coming up with brilliant bridal creations for everyone from Liz Hurley to Fearne Cotton to Kim Sears. However, in order to remain accessible to her customers, Packham has recently launched a mini collection featuring nine floor-length gowns that are more affordable thanks to cheaper fabrics. With flowing silhouettes contrasting against contemporary structured shapes, these gowns are going to be extremely sought after for weddings this year.

Models wearing Jenny Packam gowns

lev radin / Shutterstock.com

Jenny Packham’s Tips on Choosing a Gown
There are usually many different factors running through a woman’s mind when she is choosing a gown, which is why Packham has come up with a few top tips to help in this situation. Firstly, Packham advises that women keep it simple and try not to stress about the dress too much, as this will add unnecessary pressure. When it comes to choosing a silhouette, pick the era that flatters your body shape the most, such as the Art Deco styles of the 20’s, as this will really help to narrow down your options. Finally, Packham advises that women make an effort to live in the moment. All too often, she comes across customers that want a dress that will still be in style in ten years time. However, this is near to impossible, so rather than trying to contemplate what you may want to be wearing in a decade, live in the moment and choose what works best for you right now.

Packham’s latest collections celebrate style and energy, and, of course, have plenty of Packham’s signature glamor. Jenny Packham’s collections are available all over the world, from Packham’s own flagship stores to other well-known department stores, and can also be easily purchased online.

Advertisements

How to Keep Your Look Timeless – OROGOLD Reviews

Fashion trends may come and go with each new season, but a timeless look is one that never goes out of style. It may take a while to develop a distinctive yet classic look, but once you do, you will never again have any problems looking elegant and effortlessly chic.

OROGOLD-Keep-Your-Look-Timeless-Wool-Dress

Quality Over Quantity
Although it may be tempting to have something completely different to wear everyday, timeless looks are all about quality, and you should always strive to buy the best that you can afford. High quality garments will be cut in a way that will accentuate and flatter your figure. Opt for natural fabrics, such as wool, silk and cotton, as these have great movement and drape qualities. Always avoid polyester and other synthetic fabrics, as these are much stiffer and bulkier, and will accentuate your imperfections.

Timeless Fashion

Invest in Key Pieces
There are certain garments that every woman, regardless of age, size or background, should have in her wardrobe. The LBD, Little Black Dress, is one of those staples, as it is the perfect canvas for so many different looks. A classic white shirt can also be worn in so many ways, as can a pair of classic jeans. For outerwear, a trench coat is a garment that works with all body types, accentuates waistlines and hides flaws. It is also the ultimate icon of chic, giving the wearer some instant allure.

OROGOLD-Cosmetics-How-to-Keep-Your-Look-Timeless-Elegant-Style

Simple and Elegant
One of the keys to looking timeless is keeping your outfit fuss-free. Choose clothes that are cut in an elegant, minimal way. Avoid clothes that are distressed, ripped or embellished, as this isn’t the look that you are going for. Prints should also be avoided, unless they are extremely simple. If you want to include prints and bursts of color in your outfit, do this with your accessories. A printed scarf or bold colored bag can really brighten up an outfit. Make sure that your clothes always fit you perfectly, and avoid anything that is baggy or oversized, as this won’t do your look any good, and will only make you look bigger in all the wrong places.

Woman wearing natural makeup during spring.

Well-Groomed
Once you have your timeless wardrobe sorted, you need to make sure that your hair, face and skin complement it. You should always be well-groomed, with a clean face and nails, and not drenched in perfume. Keep your makeup to a minimum, so that it always looks fresh and natural rather than heavy and dark. Work on developing a customized skin care routine, so that your skin always has a healthy glow to it. Your hair should always be neat and well-conditioned. If getting your hair color or highlights regularly touched up isn’t something that you’re good at doing, skip the color and go with your natural shade, as visible roots will immediately detract from your timeless look.

With a bit of time and thought, a timeless and classic look is easy to put together. Try to always choose garments that accentuate your best assets, and, no matter how tempted you may be to forgo your classic look for a trendy new style, remember Coco Chanel’s wise words; Fashion changes, but style endures.