The fashion world readily splits itself into particular camps championing different kinds of aesthetics. One of the more common splits in the United States is over what makes East Coast style superior to West Coast style or vice versa. Each side has its particular champions highlighting the benefits of the aesthetic choices of each coast. This is often a bit strange given major US designers have often lived on each coast throughout their careers. They often end up a bit less biased and blend the best of each coast. OROGOLD has assembled a short overview of what makes the styles of each coast to give you a clearer idea of what your preferred style might be. We’re not picking any favorites though.
Dare to Prepare
Both styles require a decent amount of preparation when it comes down to it. East Coast style emphasizes having an outfit for each occasion. Each outfit is crafted to work beautifully in the situation it is meant for and a large variety of accessories are available to make the most of each outfit. The goal is to emphasize and build an outfit around and occasion and item rather than being about fluid transitions between states of existence like the West Coast style. The aforementioned style focuses instead n the versatility and free flow from one part of life to another. West Coast style enthusiasts used a practiced casual aesthetic that can go from being work friendly to beach ready with only a few minor changes in presentation at most. This takes a fair bit of effort to get right though.
East Coast style enjoys its layers even in warmer seasons. Combinations of tops and jackets help define when and where to use an outfit. This also plays into the often dressed down “formal” tone to East Coast style as the layers lend a conservative look to some outfits. Color and cut choices allow the style to remain playful and cheerful as readily as its counterpart though. West Coast style seems to thrive in its use of layers. They are often when help provide the materials that let the outfits move from one gathering to another fluidly. An airy, button top over a tighter, beach friendly shirt is a relatively common combination. Additionally, the influence of bohemian-style fashion sense is also visible in this aspect of West Coast style. This aspect does come up in another way that OROGOLD feels merits discussion as well.
Jewelry and Accessories
In some ways, West Coast style can end up treating jewelry as an extension of its layering philosophy. There is an emphasis on using multiple pieces to provide a carefree, mix-and-match kind of look in keeping with the bohemian spirit. This is at odds with the East Coast style idea of matching an outfit to an occasion. Jewelry and accessories are highlights or central aspects of East Coast outfits where the goal, as discussed, is to build around something. This often leads to less busy outfits with a central piece of jewelry being chosen for its eye-catching nature and ability to emphasize what the wearer wishes. The West Coast doesn’t entirely miss out on this, but encourages eclectic pairings to emphasize its practiced “casual” nature.
East Coast and West Coast styles each bring something to the fashion world, but it is little wonder that many people see them as opposed. Between the East Coast’s more formal approach and the West Coast’s “free spirited” approach, it does seem on the surface they must inherently conflict. Don’t think that tough. Each style has its edge areas where the two can blend a bit and how you use pieces of an outfit can make its one style or another depending on context. OROGOLD hopes you’ve got at least a somewhat clearer idea of what divides the two styles now though. Don’t feel bound to be loyal to the coast you’re on though as fashion is about self-expression.