Choosing the Right Shade of Foundation

There are so many different shades of foundation out there, making it no surprise that only 15% of women choose the right shade when they have no extra help available to them. To ensure that you do not make this mistake, here are some tips on how to choose the right shade of foundation.

Woman applying foundation

Matching a Shade to Your Skin Tone
The best way to truly match a foundation shade to your skin tone is by testing it against the back of your hand, as well as on your chest, before heading outside to see what it looks like in natural lighting. Even if you are not able to test this outside, you should still wait for a few minutes before making your decision, as the shade might slightly change as it soaks into your skin.

Seasonal Changes
Your skin tone will change throughout the year, meaning that the shade of foundation that may seem right for you now, will not seem that way at all in six months time. The best way to deal with this is by creating a custom shade that is able to complement your skin year-round. To do this, pick two shades of foundation, one lighter and one darker, using the lighter one in the triangular area that makes up the center of your face. Blend the darker shade into this over the sides of your cheeks and down onto your neck, and be sure to check the result in natural lighting as well as store lighting. If both shades work, then you can use these throughout the year, adjusting the amount of each, and the way in which you blend them, so that your skin tone is always complemented.

Woman matching shade

Complexion Matching
If foundation is completely new to you, then it may be worth checking out some of the complexion matching programs found on the websites of certain cosmetic companies. These will ask you questions about your skin and complexion, and then provide you with color suggestions that you can then use a starting point for sampling shades. For a more accurate assessment, you could also head to a department store and seek the advice of a professional from a cosmetics brand.

When in Doubt, Go Darker
If you are ever having trouble choosing between two particular shades, with both of them being extremely similar, then the darker shade is the one you should go for. While a shade that is too light will give your complexion a chalky appearance, as well as making it seem as though you are overly made up, a darker shade will simply give off a more tanned appearance, making it much more forgiving.

Woman putting on foundation powder

If you really want to look your very best, then you need to make sure that you are wearing the right shade of foundation. From learning how to match a shade to your skin tone, to investing in two shades that you blend throughout the year, these tips will ensure that your foundation is always spot-on in the future.

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