Boston Fashion Week was initially founded in 1995, and was originally intended to increase the vitality of the local fashion industry. More than 20 years later, this annual fashion celebration is still going strong, and has been a significant part of the cultivation of local fashion in the city. This year, Boston Fashion Week ran from the 23rd to the 30th of September, and featured a number of exciting runway shows throughout Greater Boston and beyond, including several pre-fashion week and post-fashion week events.
It Starts With a Sketch
It Starts with a Sketch was an event held on the opening night of Boston Fashion Week, featuring the work of fashion illustrator Holly Nichols. The event featured a few different live sketching sessions, at which Nichols illustrated a number of different guests. Alongside the live sketching, there was also a retrospective fashion presentation by designer Denise Hajjar and stylist Terri Mahn, with the Denise Hajjar boutique on standby for anyone that wanted to purchase an item. There was also an extremely popular pop-up shop that featured the illustrations of Holly Nichols, and, to keep the evening flowing, guests were served delectable cocktails created by Wanderlush.
The Haute House University
Since the original aim of Boston Fashion Week was to cultivate the local fashion industry, the fashion weeks each year feature a number of events that help to support and encourage young designers and businesses. This year, the Haute House University event, which was hosted by the Business of Fashion and Microsoft, was incredibly useful to those starting up in the industry. While the event only lasted for a day, participants were able to learn about everything from business strategies to ethical design to marketing, providing them with essential life skills that would help take their business to the next level.
SoWa Style: South End Fashion Discovery
This year’s Boston Fashion Week saw the very first edition of SoWa Style being held. This outdoor fashion show transformed the city’s Thayer Street, with models strutting the latest fashions from 13 local designers, all from Boston’s South End. From Ash & Rose to Crane & Lion, each designer showcased their unique point of view, alongside toe-tapping beats from DJ Leah V.
An acronym for fashion, live music, art, runway and exclusive shopping, F.L.A.R.E was an event that was hosted by Ashley Molina, who was a contestant on America’s Next Top Model. This creative showcase was one of the most cutting-edge fashion shows that New England has seen in recent years, and included collections from Nathalia Jmag, who was a contestant on Project Runway Season 15, as well as Josefa Da Silva, a popular celebrity designer.
As always, this year’s Boston Fashion Week was a roaring success, bringing attention to the city’s thriving local fashion industry. From avant-garde runway shows to exclusive shopping events to business seminars, Boston Fashion Week is not only an event to showcase the latest styles, but also to support the new generation of talented fashion designers that the city has produced.