The fashion industry has frequently been under attack for having a disregard for the environment, but, in recent years, this has begun to drastically change. This is largely down to consumers themselves, as they increasingly want to know more about the products that they are buying, from where and how it is made to the larger issues that each brand as a whole supports. All of these evolving consumer demands have led to incredible innovations when it comes to sustainable fashion, with experts predicting eco-friendly trends that are truly exciting.
There is no doubt about the fact that wearing animal products is not at all sustainable, which has led to the development of some beautiful imitation fabrics, often of a much higher quality than the actual original. Faux fur has always been a great alternative to fur, and brands are now experimenting more with these materials, creating faux furs in bright and vibrant spring colors. There are also fantastic arrays of vegetable leathers that look just as spectacular as the real deal. While cotton may not be a fabric that comes from animals, 16% of global insecticide releases come from cotton, making it the opposite of eco-friendly. This, in turn, has led to a growth in organic cotton as well as alternative plant-based fabrics, made from ingredients such as soy, bamboo, wood pulp and corn. Designers and brands are even looking to fruits for fabrics, coming up with products such as Pinatex, which is a fabric made from pineapples.
The vintage trend has been around for a while, and it looks like it could be here to stay for even longer. Buying vintage is a great way to decrease your global footprint, while wearing a piece of clothing that has its own unique history. In terms of spring 2016, Victorian-style pieces are going to be extremely popular, whether it be layering a corset into your outfit or picking vintage pieces that feature exquisite florals and feminine details.
A bag is often used much more frequently than an item of clothing, which is why bags have received extra attention in terms of being sustainable and ethical. Thanks to the increase of guilt-free fabrics, as mentioned above, there are now some great alternatives to leather, many of which are just as durable and reliable. For those who want to begin making more sustainable fashion choices, bags are one of the best places to start.
Sustainable Online Shopping
In order to truly reach the masses, sustainable fashion needs to be available online, which is something that was previously lacking. There are now a variety of fashion websites out there that make it easy to buy eco-friendly pieces. Zedy and R.E.V focus on ethically made clothes and accessories, while the ASOS website boasts a Green Room that contains any items that have a certain eco-friendly element, be it the way that they were made or the fabrics that they are produced from. Mass market brands, such as H&M, have also been producing more sustainable lines, with their exclusive Conscious Collection already sold out in many places. This is a trend that other brands will soon adopt as H&M’s success is proof that fashion consumers are now much more eco-conscious than they used to be.
In order for sustainable fashion to really become mainstream, consumers today need to do away with “fast fashion”, choosing instead to invest in apparel for the long term, fixing it rather than replacing it if there is a problem. However, these spring trends are great steps forward when it comes to eco-friendly fashion, and it will not be long before even more brands begin to adopt sustainable strategies of their own.