Fashion Week Nederland is held twice a year, in January and July. While the events have been hosted for over ten years now, they have only recently gained international recognition, and this is all thanks to the way in which the organization has managed to reposition itself in the marketplace. Rather than focusing on established international brands, Fashion Week Nederland puts an emphasis on true originality and exclusivity, with the majority of showcased designers being Dutch or Belgian. By doing this, Fashion Week Nederland serves as a platform for fashion talent for the new generation, bringing them a contemporary approach to luxury that is very much in demand.
Mercedes-Benz FashionWeek Amsterdam
In order to really be able to bridge the gap between commerce and creativity, Fashion Week Nederlands has four different programs, with Mercedes-Benz FashionWeek Amsterdam being one of the most highly anticipated ones. This is where you will find the hottest catwalk shows from both established and up and coming designers, attracting the attention of buyers and press from all over the world. For those of you who are hoping to catch some of the shows but do not think you will be able to make it to Amsterdam this July, Mercedes-Benz FashionWeek Amsterdam makes use of the latest technology, with all of their shows available in real time via live streaming.
Mercedes-Benz FashionWeek Amsterdam Off Schedule
MBFWA Off Schedule is the side of Fashion Week Nederland that focuses on culture, merging this with fashion at a variety of venues around the city. From theater to dance to photography to history, different events are hosted all over the city over a period of ten days, making this an extremely exciting time to be visiting Amsterdam.
One of the missions of Fashion Week Nederland is to make a contribution to the fashion innovation that occurs within the country, and Fashion LAB is their way of doing this. In collaboration with Vodafone, Fashion LAB is a program that runs throughout the year, consisting of lectures, seminars, workshops and presentations to assist and encourage young designers. This all culminates every January and July with catwalk shows, giving the public the opportunity to see this inspiring raw talent for themselves.
Fashion in Business
Fashion in Business focuses on companies that are passionate about fashion, whether they are actually in the fashion industry or not. Fashion in Business aims to bring together professionals from a wide range of disciplines, but each with a shared interest in the fashion business, and does this by organizing a variety of events throughout the year. By creating this exclusive fashion business community, Fashion Week Nederland is able to introduce entrepreneurs to a network that could prove to be crucial in determining their ultimate success.
Fashion Week Nederland puts a huge emphasis on supporting the Dutch fashion industry, and has gained worldwide recognition for its efforts. From facilitating inter-disciplinary collaborations to showcasing the work of young talented designers, Fashion Week Nederland has succeeded in putting Amsterdam in the running for becoming one of the next big fashion capitals of the world.