How to Emulate Cool East Coast Style

Each coast has something to recommend it. The West Coast plays host to California and its seemingly eternal summer in many places. This gives rises to an aura of relaxation and enjoyment that pervades everything from day-to-day life to the heights of the fashion world. The East Coast, by contrast, is on top of things. With countless things whirling through the cities of that coast, there never seems to be anything to slow or stop them. Their fashion keeps in step with them as well. In fact, the East Coast seems to always have more outfits and ideas thanks to their need to adapt to more weather. OROGOLD has a few tips if you wish to emulate the competent and prepared style of the East Coast.

Street fashion.

Style With a Purpose
All accessorizing and fashion ultimately has a purpose, but not all of it is intended to be seen that way. West Coast style, in particular, tends to favor fashion that seems so relaxed that it can’t be purposeful. The East Coast opts for a different tactic. Most fashion ideas for the East Coast require a bit of obvious thought into their choices. For instance, you can pick a central piece of jewelry and build an outfit around that. Handbags and other accessories aren’t additions you just carry around in East Coast fashion, but highly deliberate pieces of the outfit itself. A driven sense of purpose helps define East Coast fashion even when it is being casual. Focus on building up your look around something for the best effect.

Busy, but Not BUSY
There’s a wild flair found on the West Coast that leads to “thrown together” outfits that come in a myriad of colors. The East Coast tends towards color schemes and patterns that are considered comparatively conservative. Calmer colors and smoother lines help create sleek looks that work both on the street and at an event. East Coast color choice is by no means bland, but the idea is not to appear casual in everything. You want a relaxed air of refinement more than anything. Whites and dark blues are staples in East Coast closets for a reason. These provide a complimentary look without being a loud or overwhelming color or pattern. OROGOLD would like to emphasize that you should remember to match colors appropriately when emulating the East Coast. Matching outfits help highlight the prepared and consistently chic feeling of the style.

Street style

HUANG Zheng /

Be a Little Formal
Anyone used to the West Coast may not like the idea, but the East Coast does ask for a little bit of formality. Urban centers like New York City favor that sense of preparedness. You should try to have a jacket for each occasion or season. Wear more formal tops and bottoms. This doesn’t entail foregoing casual clothing at all, but it does mean avoiding a “beach” look. The East Coast is not about seamless transition from work to play. East Coast is about having an outfit for every occasion that you’ve assembled just for such times. This goes even for casual nights out. Don’t shy away from a cute top, but try pairing it with a tasteful bottom that gives the ensemble a less “I just threw this together” air. Be bold and be in clear command of yourself and your outfit.

East Coast fashion, on the surface, seems to ask for more of anyone seeking to emulate it. It really doesn’t though given the amount of time it takes to create outfits that seem casually thrown together yet remain strangely stylish. OROGOLD encourages you to experiment with East Coast styles as they make for an interesting way to change up your personal style as cooler weather approaches. Take style tips from New Yorkers and try layering your clothing for fall. A tasteful new top can potentially transform an already existing outfit as well. All you need to do is remember that your outfit shouldn’t be about an event happening to you. An East Coast outfit is about you happening to the event.


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