Over the last decade, many personal style bloggers have been making a name for themselves in the fashion and beauty industries by collaborating with brands, becoming regular guests on TV shows and expanding their empire from their websites into social media. The best bloggers have a unique style and a magnetic presence, attracting loyal readers from all over the world. OROGOLD Cosmetics reviews the top personal style blogs around the world here.
Rumi Neely, based in LA, launched her personal style blog, Fashion Toast, in 2007. Unlike many of the other blogs at the time, Neely’s posts were image-heavy and featured stylish clothes and fashion-forward poses, and this had a big influence on the generation of bloggers that came after her. Neely has collaborated with other brands in the past, but has recently launched her own clothing line, Are You Am I, a Californian influenced collection with some beautifully simple pieces.
Style Bubble was started in 2006, by Susanna Lau, more commonly known as Susie Bubble. Lau uses her blog to document her thoughts, personal experiences and observations on fashion, focusing on unknown talent rather than the big names. Her creative outfit posts are also loved by her fans, and, in addition to regularly posting on her blog, she also contributes to other publications, such as Elle UK and Business of Fashion.
The Blonde Salad
Chiara Ferragni, a 27 year old Italian who now lives in LA, has one of the widest reaches of any style blogger, with over 3 million Instagram followers. She’s popular in both the US and Europe, using her blog to provide inspiration for women all over the world. She has worked with many of the larger fashion houses, and was named by Business of Fashion as one of the most influential personalities of the international fashion world. Ferragni regularly posts on her blog, and one of her most recent achievements was appearing on the cover of this April’s Italian Vogue.
Tuula Vintage is a personal style blog by Jessica Stein, who is based in Sydney but spends a lot of time travelling to exotically glamorous locations, using Instagram and her website to share her adventures. She has contributed to a whole host of publications, been voted blogger of the year by Cosmopolitan, and partners with some world-class brands, such as Dior Beauty. Her blog stands out from others because of the way in which she mixes her enthusiasm for eye catching designs with her global travels, leaving her fans wishing that they could spend a day in her shoes.
Kristina Bazan, based in Switzerland, is the voice and energy behind personal style blog Kayture. Through her blog, Bazan shares her passion for beauty, fashion and lifestyle with her millions of fans, giving them a glimpse into her luxuriously dreamy world. Bazan was one of the first style bloggers to partner with luxury brands, such as Chopard and Cartier, and this, in addition to her focus on high quality, editorial-like posts, earned her a great reputation in the fashion industry.
There are a growing number of personal style blogs online today, from ones by more well-known personalities to others by newer, yet fantastically talented, bloggers. Sometimes, the most exciting blogs to read are the ones that are based across the world from you, or in countries that you have dreamt of visiting, as these will give you a window into an almost fantasy-like wonderland.